Facebook can’t win the war it started on ad blockers last week.
So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written over with the words “THIS IS AN AD.”
Facebook announced that it was taking measures to prevent ad blockers from working on Tuesday, August 9. The following Thursday, the largest ad blocker out there, Adblock Plus, informed users of a simple tweak to their settings that would defeat Facebook’s blocker blockade.
We’re still waiting for Facebook to fire back, as the executive leading its ad technology has promised it will. But Narayanan argues in a blog post introducing his ad highlighter that Facebook simply can’t win.
Read more here.
The post Facebook Can’t Win Against Ad Blockers, and Here’s the Proof appeared first on MIT Technology Review.
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